Most of us didn’t grow up thinking twice about personal branding, but these days a personal brand is a must. We have to know ourselves before we’ll be able to get employers and/or clients interested in working with us. Understand how personal branding is intertwined with your job search and
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Branding
Personal Branding Doesn’t Have to Be Cheesy
Marketing Yourself Doesn’t Require Unseemly Self-praise. Just Tell Your Story They used to say that a proper lady has her name in the papers three times over her lifetime: once when she’s born; again, when she’s married (in church, needless to say); and finally when she dies. Many of us
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Ten Personal Branding Mistakes to Avoid
I never liked the idea of a canned elevator speech for use in networking situations. I want people — including you — to be spontaneous and to respond in the moment when someone asks them “So, what do you do?” But I also understand that people feel better if they
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How’s Your Employer Brand?
If you’re hiring people, your organization needs an employer brand. Let me correct that. You have an employer brand already, although you may not have focused much attention on it until now. The question is, how well is your employer brand serving you? A friend sent me a YouTube video
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