Build Your Personal Brand
You know you need a personal brand for your job search or your entrepreneurial adventures, but how to get one? This course walks you through the personal-brand development process in twenty lessons, from creating your LinkedIn headline to introducing yourself to new people at networking events. Tell your story by building a personal brand that brings across more than just your function and experience. The exercises in this course will get you thinking about yourself and your career in a whole new way!
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Crafting Compelling Pain Letters
If you’re familiar with our Pain Letter™ approach, you already know that a Pain Letter™ is a human-voiced, direct and powerful way to reach hiring managers and prospective clients. Pain Letters™ are tremendous tools, but it’s very important what a Pain Letter™ says. Learn to write masterful Pain Letters™ through the twenty lessons in our Drafting Compelling Pain Letters course. Become a Pain Letter™ ace and gain more control over your career, today.
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Put a Human Voice in Your Resume
This online course teaches the Human-Voiced Resume™-writing process from start to finish, for anyone who wants to take out the corporatespeak boilerplate language and put a Human Voice in their own resumes. In twenty lessons, you’ll learn how to write the contact section of your resume, your Human-Voiced Resume™ Summary, story bullets and every other element of a Human-Voiced Resume™. Put much more of your mojo across on the page with a Human-Voiced Resume™ that will take your personal brand from “meh” to “I need to meet this person!”
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Using LinkedIn in Your Job Search
You know LinkedIn is supposed to be a powerful job-search tool, but how does that work exactly? This twenty-lesson course will walk you through the creation and use of your LinkedIn profile, teach you how to add connections and use the LinkedIn member database (with over 150 million users) to advance your job-search mission. You’ll learn how to reach out to other LinkedIn users and use lots of the most important LinkedIn features. A must-read for job-seekers!
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